ROU-01In-market
Roumena replaces the pre-2026 way of thinking about GTM, TAM and retention. A static TAM built from company size and job title is so 2020.
If you're building in 2026, you're killing a legacy tool. Roumena finds the people still on it — and the ones already moving to AI-native.
Find who your prospect sees after meeting you. See if they know any of your customers — leverage that social proof. See if you share investors. See if they've interacted with your competitors recently.
of the first $2M ARR at European startups comes through warm introductions.
Introductions don't make themselves. Know the alpha about your market — know who they know.
Your ICP isn't a filter. It's who they know — and what they use on top of what they do.
The funds writing checks to the operators who stopped guessing — and started watching.
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